Data-driven digital marketing and web analytics professional with experience across Latin America. Proven expertise in digital analytics, social listening, BI tools, and content strategy. Passionate about driving insights, optimizing e-commerce performance, and delivering strategic recommendations.
Work
Infracommerce
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Senior Web Analyst
São Paulo, São Paulo, Brazil
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Summary
Serving as a Senior Web Analyst at Infracommerce LATAM — a leading fullcommerce ecosystem in Latin America delivering integrated technology, e‑commerce platforms, data & AI, logistics, payments, and BI across multiple countries.
Highlights
Drive web analytics and tagging strategies to support BI and e‑commerce optimization
Collaborate in Data & AI team to provide insights and dashboards that enhance decision‑making (Infra.Data)
Leverage digital analytics tools to improve online performance across >250 brands and 8 countries
Aprendeconnattii
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Especialista en Contenidos
Bogotá, Capital District, Colombia
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Summary
Specialist in content creation and strategy for educational platforms.
Highlights
Developed engaging digital content (ongoing)
Moov Media Group
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Social Listening Analyst
Santiago, Santiago Metropolitan, Chile
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Summary
Analyzed social media sentiment and brand perception across channels, offering insights to support digital marketing strategies.
Highlights
Monitored brand reputation and social conversations
Provided actionable insights from social data to inform campaign strategies
Emtelco S.A.
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Especialista de Datos Digitales
Medellín, Antioquia, Colombia
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Summary
Managed digital data processes and analytics to support digital initiatives, ensuring accurate measurement of digital KPIs.
Highlights
Support in integrating analytics across web and mobile platforms
Facilitated reporting and insights for digital stakeholders
Milla Extra
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Consultor Freelance
Bogotá, Cundinamarca, Colombia
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Summary
Provided freelance consulting on digital marketing strategies, content, and automation to clients in Bogotá.
Highlights
Deployed digital automation tools to streamline workflows
Developed content and digital strategy for clients
Ogilvy
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Data Analyst
New York, New York, US
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Summary
Interpreted campaign and digital metrics to inform creative and marketing decisions in a global advertising agency setting.
Highlights
Analyzed campaign performance across digital channels
Enabled data‑driven recommendations for marketing campaigns
Milla Extra
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Coordinador de Marketing Digital y de Automatización
Bogotá, Cundinamarca, Colombia
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Summary
Coordinated digital marketing and automated processes, managing campaigns and lead generation.
Highlights
Managed marketing automation and digital campaign operations
Lat One Group
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Especialista en Marketing Digital
Bogotá, Capital District, Colombia
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Summary
Executed digital marketing campaigns and initiatives to support client growth.
Highlights
Developed and implemented digital campaign strategies
Lat One Group
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Redactor de Contenidos
Bogotá, Capital District, Colombia
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Summary
Created content for digital platforms and marketing needs.
Highlights
Authored web and marketing content
Peoplepass S.A.S.
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Analista de Medios Digitales
Bogotá, Capital District, Colombia
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Summary
Analyzed digital media performance to optimize advertising spend and channel effectiveness.
Highlights
Monitored digital media metrics for performance optimization
Kudos Colombia C&V C.
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Jefe de Comunicaciones
Bogotá, Cundinamarca, Colombia
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Summary
Led communications strategy and execution for a small agency.
Highlights
Directed internal and external communications
Education
Fundación Universitaria Konrad Lorenz
Bogotá, Cundinamarca, Colombia
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UNIMINUTO Colombia
Bogotá, Capital District, Colombia
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Skills
Adobe Analytics
Adobe Analytics.
Google Analytics / Tag Manager
Google Analytics, Google Tag Manager.
Google Ads
Google Ads.
Facebook Ads
Facebook Ads.
Google Data Studio
Google Data Studio.
Looker
Looker.
Microsoft Power BI
Power BI.
SQL
SQL.
Google Sheets
Google Sheets.
Excel
Microsoft Excel.
Social Listening
Monitoreo de redes sociales, social listening.
Digital Strategy
Estrategia digital, marketing digital.
BI Tools
Herramientas de inteligencia de negocios, business intelligence.